01
Operations Diagnostic  ·  MMWB Inc.

The next 10–20%
is already inside
your operation.

A 10-day embedded diagnostic for $1–5M+ high-volume B2C operators. We find the leverage points your org chart can't show you — and map the 90-day sequence to capture them.

See the Process
Executive strategy session with NYC skyline
Built For

The operators who
already run it well.

This isn't for companies in crisis. It's for performance-oriented leaders who know that complexity accumulates invisibly at scale — and want to know exactly where.

01
Scaling CEO

You've built real revenue. The next layer of growth needs a different kind of clarity.

You manage through dashboards and leadership reports — which means you're seeing a lagged, averaged version of what's actually happening on the operational floor. The friction is there. It's just invisible from your altitude.

The Question Worth Answering
Where exactly is growth leaking — and how much is it costing me per quarter?
02
Operations Leader

You know every workaround. That's the problem — workarounds have become the process.

You've optimized everything you can see. But the highest-leverage changes live at the handoff points between teams — and those don't appear in any one person's view of the workflow. Not even yours.

The Question Worth Answering
Which three changes would create the most throughput — and in exactly what order?
03
CFO / Finance Leader

You can quantify the output. The input side — where margin actually disappears — stays fuzzy.

Your model shows what the numbers are. It rarely shows why they're moving. The cost structure that made sense at $1M starts to distort at $5M — and that distortion compounds quietly, quarter after quarter.

The Question Worth Answering
What is the real cost of our current operational complexity — and how much is recoverable?
02
The Reality

Growth creates complexity. Complexity creates friction. Friction is quiet.

The best operations we've worked inside still had 15–20% more capacity inside them. Not because anything was broken. Because growth introduces handoffs, workarounds, and layer-on-layer decisions that calcify into invisible drag.

At executive altitude, it doesn't look like a problem. It looks like normal. That's the entire issue.

"The friction isn't visible from the top because the people closest to it have normalized it. They're working around it so efficiently that it's stopped registering as friction at all."

Customer

Acquisition & Retention Leakage

Where customers leave — or never fully arrive — in ways that don't surface in CSAT or churn reports.

Operations

Throughput & Handoff Failure

The handoffs between teams where time and quality are silently lost — and volume magnifies the cost daily.

Support

Reactive Load & Root Cause Lag

Support volume that exists because upstream problems were never resolved at the source.

Finance

Cost Structure Distortion

Unit economics that made sense at your prior scale — now quietly eroding margin at current volume.

03
The Methodology

Three phases.
Twenty hours.
Ten days.

We don't arrive with a framework and apply it to your operation. We embed inside what's actually happening and let the data surface the structure. No pre-read required.

01
Phase One
Embedded Observation

We work inside your operation — not alongside it. That means sitting in on actual workflows, riding alongside frontline teams, and observing the real sequence of decisions and handoffs that move a transaction from order to resolution. We see what gets done, what gets skipped, and what gets improvised every day.

Frontline shadowing Workflow tracing Leadership interviews Cross-team observation
Embedded consultant working with operations team
02
Phase Two
Friction Mapping

We translate raw observation into a structured map of friction — where it lives, how it travels across the org, what it costs at volume, and which points are load-bearing versus cosmetic. This is where the invisible becomes visible, quantifiable, and prioritizable. The map becomes your actual document of record.

Cross-functional mapping Cost-per-friction analysis Leverage identification Interdependency profiling
Analyst annotating a process flow diagram with friction notes
03
Phase Three
Executive Briefing

We present the full diagnostic to your leadership team — ranked leverage points, cost recovery projections, the 90-day execution sequence, and the risk profile for each intervention. Peer-level conversation, not a pitch. Every slide is designed to be acted on by Monday. We stay in the room for the full Q&A.

Ranked recommendations 90-day roadmap Cost recovery model Full executive Q&A
Executive briefing with technology display
04
What You Receive

Six outputs.
All actionable.

Every deliverable is built for a specific decision-maker with a specific decision to make. Not a report. A sequence of tools designed to be used — starting Monday morning.

Friction Heatmap

A visual map of where drag lives across your operation — by function, workflow stage, and cost impact at current volume.

01

Ranked Leverage Points

The specific changes — ranked by impact-to-effort — that move the most margin with the least organizational disruption.

02

90-Day Execution Sequence

A phased roadmap with clear sequencing logic — what to move on first, why, and what each phase unlocks for the one after it.

03

Cost Recovery Projection

A modeled estimate of what each leverage point is worth at your current volume — conservative, mid-case, and optimistic scenarios.

04

Execution Risk Profile

An honest assessment of what each recommended change will disrupt — and exactly what to watch for when you move on it.

05

Change Management Plan

A practical guide for sequencing people, communications, and cultural dynamics around each recommended change.

06
Common Questions

Everything you'll want to know before saying yes.

Straight answers. No hedging. If it's not a fit, we'll say so.

    Ready When You Are

    Ten days to see what's been invisible.

    We embed, we map, we brief. You walk away with a ranked set of leverage points and the sequence to act on them.

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