Conduct · Workshop 02 · Design Concept

This Is My Day. These Are My People.

This Is How They Should Be Able to Reach Me.

Conduct lets you describe the day you already understand, then decide how the people in your life should be able to reach you as that day changes.

Morning. Work. Evening. Sleep. Jackie can always call. Mike can call during Work and message in the Evening. School can break through a meeting. The apps become channels beneath those human decisions.

See Your Day in Action How It Differs from Focus

Time + Relationship + Access

Live Concept
MORNING 7:42 ● Active Block P K C M F A S 6AM NOON 6PM 12AM Morning Work Evening Sleep
Jackie stays close School enters during Work Mike recedes after Work Friends move closer in Evening
2:30 PM Work is active Live access map

Now2:30PM

Current day state Work shapes access right now. Work · Evening in 3h 30m
Can call Can message Can wait
YouWork
Incoming communicationsWork access
JK JackieMessage · always close Through
MH Mike · OperationsWork message · available now Delivered quietly
N Weekly newsletterEmail · waiting Quiet
CS Chris · FriendMessage · can wait Quiet
LE Lincoln ElementaryIncoming call · allowed now Ringing
Why this happened School has call access during Work. Everything quieter remains quiet.
02 · See Your Day in Action

2:30 PM · Work

You are in a meeting. The right person still gets through.

Your coworker's group chat can wait. A newsletter can wait. Your friend's meme can wait. Your child's school calls. That comes through.

You did not configure four apps. You told Conduct who should be able to reach you during Work.

The Product Thesis

Your Life Is the Configuration.
The Apps Follow It.

Conduct starts with two things people already understand: their day and the people in their life. It turns those human decisions into communication behavior.

The person is the primary object. Time is the context. Calls, messages, email, and participating apps become ways that relationship can reach you.

Who reaches you during Work?
not →
Messages ON
01

Describe the life, not the machinery

Start with “Who should reach me during Work?” Conduct translates that answer into the settings underneath.

1 decision
covers all
02

One access decision, quieter channels included

If Jackie can call, she can also message or email. The system does not ask you to grant the same relationship repeatedly.

MORNING
WORK
EVENING
SLEEP
03

One continuous day

Morning becomes Work, Work becomes Evening, and Evening becomes Sleep. Access changes on the same timeline instead of living in separate policy containers.

Set once
iMessage
WhatsApp
Mail
synced synced synced
04

The person comes before the app

One relationship policy can guide every participating channel where platform capabilities, APIs, identity resolution, and user permissions allow.

Design Principle

“This is my day. These are my people. This is how they should be able to reach me. Conduct handles the rest.”

03 · Build Your Day

Build Your Day.
Not Another Mode.

Conduct begins with one continuous day: Morning, Work, Evening, and Sleep. Shape the time blocks once, then decide how the people in your life can reach you as that day changes.

"Your day already has a shape. Conduct just asks you to draw it."
Morning golden light

Morning

Personal time before work begins. Close contacts only — a quiet start before the day opens up.

6:30 – 9:00 AM
Professional workspace

Work

Professional tier. Colleagues, clients, and critical family — the people whose calls genuinely can't wait.

9:00 AM – 6:00 PM
City lights at dusk

Evening

Social and family time. The widest personal access of the day — the people you actually want to hear from.

6:00 – 10:30 PM
Sleep moonlight

Sleep

Near-total filter. Only true emergencies from a carefully chosen handful of people break through.

10:30 PM – 6:30 AM
Weekend Day Object

After weekday setup, Conduct asks if your weekend looks different — and offers an identical ring to adjust or copy from.

Me Time Blocks

Tap any segment of the ring to mark it as personal time. These blocks layer on top of any existing structure.

3 Starter Templates

9-to-5 Weekday, Shift Worker, and Freelance Flexible — pre-populated Day Objects for users who want a starting point.

Interactive Demo

Try It — Drag the Ring

Drag any white boundary handle to resize a block. Tap a segment to select it. Use + to add a block, − to remove the selected one.

9:41 AM
Shape day
Calls
Messages
Email
Conduct
Tell us about your day
Drag the boundaries to shape your schedule.
Relationship accessSee your people inside your day.
Can call Can message Email or quiet Can wait
YouMorning
Next: who belongs in this block
Conduct
Who should still reach you during this time?
Build the broadest group first. This screen only demonstrates the “Everything” tier.
Morning block · 6:30 AM to 9:00 AM0 selected
Step 2
Build the “All” group first
Everything
This group defines everyone who can still break through during this block. Later screens handle the narrower tiers one at a time.
Selected here = calls, messages, and email. They won't appear in the narrower tiers.
JK
JackieFamily · urgent any time
☎💬✉
DS
DaycareSchool / child care
☎💬
MH
Mike HarperOperations lead
☎💬✉
ER
Emma ReedAssistant · schedule changes
💬✉
TR
Tammy RuizParent group coordinator
☎💬
SB
School Bus LineTransportation alerts
☎✉
KR
KrystalFamily backup pickup
☎💬
PM
Pediatrician MainUrgent nurse line
☎✉
Next: messages + email
Conduct
Now set who gets messages and email
This screen demonstrates the second tier only. It excludes people already granted broader access.
Only people outside the “All” group appear here0 selected
Step 3
Messages + Email
Tier 2
Tap people to add or remove them from this tier.
AB
Ashley BrooksClient success
New: per-app Contacts views
Contacts can now separate identities by app, the same way Mail separates multiple accounts. Open Contacts, tap Teams to see Teams people, or switch to Messenger to see Messenger-only contacts.
Contacts Accounts
Teams Messenger Email
AB
Ashley Brooks
NR
Nina Rao
RL
Rob Lin
NR
Nina RaoProject manager
New: per-app Contacts views
Contacts can now separate identities by app, the same way Mail separates multiple accounts. Open Contacts, tap Teams to see Teams people, or switch to Messenger to see Messenger-only contacts.
Contacts Accounts
Teams Messenger Email
AB
Ashley Brooks
NR
Nina Rao
RL
Rob Lin
RL
Rob LinAgency partner
New: per-app Contacts views
Contacts can now separate identities by app, the same way Mail separates multiple accounts. Open Contacts, tap Teams to see Teams people, or switch to Messenger to see Messenger-only contacts.
Contacts Accounts
Teams Messenger Email
AB
Ashley Brooks
NR
Nina Rao
RL
Rob Lin
LM
Lena MossVendor partner
New: per-app Contacts views
Contacts can now separate identities by app, the same way Mail separates multiple accounts. Open Contacts, tap Teams to see Teams people, or switch to Messenger to see Messenger-only contacts.
Contacts Accounts
Teams Messenger Email
AB
Ashley Brooks
NR
Nina Rao
RL
Rob Lin
JT
Jordan TateSales operations
New: per-app Contacts views
Contacts can now separate identities by app, the same way Mail separates multiple accounts. Open Contacts, tap Teams to see Teams people, or switch to Messenger to see Messenger-only contacts.
Contacts Accounts
Teams Messenger Email
AB
Ashley Brooks
NR
Nina Rao
RL
Rob Lin
CS
Chris ShahImplementation lead
New: per-app Contacts views
Contacts can now separate identities by app, the same way Mail separates multiple accounts. Open Contacts, tap Teams to see Teams people, or switch to Messenger to see Messenger-only contacts.
Contacts Accounts
Teams Messenger Email
AB
Ashley Brooks
NR
Nina Rao
RL
Rob Lin
MK
Maya KimDesign review
New: per-app Contacts views
Contacts can now separate identities by app, the same way Mail separates multiple accounts. Open Contacts, tap Teams to see Teams people, or switch to Messenger to see Messenger-only contacts.
Contacts Accounts
Teams Messenger Email
AB
Ashley Brooks
NR
Nina Rao
RL
Rob Lin
DP
Devon PriceBoard liaison
New: per-app Contacts views
Contacts can now separate identities by app, the same way Mail separates multiple accounts. Open Contacts, tap Teams to see Teams people, or switch to Messenger to see Messenger-only contacts.
Contacts Accounts
Teams Messenger Email
AB
Ashley Brooks
NR
Nina Rao
RL
Rob Lin
Selected for this tier
Live
Live preview of who gets message and email access.
Next: email-only
Conduct
Finally, set who gets email only
This screen demonstrates the quietest tier only. It excludes everyone already promoted above it.
Email-only access is the least disruptive path through0 selected
Step 4
Email only
Tier 3
Tap people to add or remove them from the quietest tier.
DT
Design teamInternal updates
FN
FinanceBilling and approvals
OM
Office managerFacilities and timing changes
HR
HR updatesPolicy notices
PR
Press requestsNon-urgent outreach
IT
IT statusService notifications
AP
Accounts PayableInvoice processing
Selected for this tier
Live
Live preview of who gets email-only access.
Morning block configured
Conduct will repeat this for each block in your day. You only set it once.
04 · Who Can Reach You?

The Same Person.
Different Access.

Conduct walks through your day in order and asks about people, not apps. Jackie may always be close. School may call during Work. Mike may message in the morning, call during Work, and wait after hours.

Call access includes messages and email. Message access includes email. The technical tiers stay underneath; the visible decision remains human and clear.

CALL Calls + Messages + Email
MSG Messages + Email only
MAIL Email only
— Blocked — no access

Access Matrix — Sample Configuration

Contact
Morning
Work
Evening
Sleep
JK
JackieFamily
T1
📞 Calls · 💬 Msg · ✉ Email
T1
📞 Calls · 💬 Msg · ✉ Email
T1
📞 Calls · 💬 Msg · ✉ Email
T1
📞 Calls · 💬 Msg · ✉ Email
DS
DaycareSchool / care
T1
📞 Calls · 💬 Msg · ✉ Email
T1
📞 Calls · 💬 Msg · ✉ Email
MH
Mike HarperOps lead
T2
💬 Messages · ✉ Email
T1
📞 Calls · 💬 Msg · ✉ Email
T2
💬 Messages · ✉ Email
ER
Emma ReedAssistant
T3
✉ Email only
T2
💬 Messages · ✉ Email
T3
✉ Email only
NL
NewsletterBulk / promo
T3
✉ Email only

Hover any badge to see which channels are included.

"Set access once at the top. Everything below it falls into place."

Cascade Downward
05 · How Can They Reach You?

Call Includes Message.
Message Includes Email.

Choose a real situation and watch one relationship decision travel through the system. The cascade is the machinery underneath—not another task for the user.

01

Whitelist-First

Conduct grants access explicitly for each relationship and part of the day. Anything not granted stays quiet.

02

Access Implies Access

Call access automatically includes messages and email. One decision covers all channels — no per-app drift.

03

Daytime Adds, Nighttime Subtracts

Morning→Work asks who to add. Evening→Sleep asks who to remove. The question direction follows the shape of the day.

04

People Before Apps

One relationship policy can guide participating channels where platform APIs, identity matching, and user permissions allow.

05

Smart Defaults

Conduct may suggest starting points on device, but the user confirms every lasting access decision. Inference never silently becomes policy.

Trace a Notification

← Select a scenario to trace

"The system asks the right question at the right moment — so you never have to think about what you forgot."

Context-Aware Prompting
Product Interface

Your Day, Visible on Device.

Tap a time block to see the people and access rules active at that moment. The interface makes the day legible without forcing users to rebuild the same policy app by app.

iOS Settings View — Tap any block to explore

9:41
Settings Conduct

Your Day — Wednesday

Morning Explore 3 · 4
Work ● Active
Explore 5 · 20
Evening Explore 25 · 13
Sleep Explore 3 only

Quick Quiet

Pause notifications for… 30 min

Apps — Work

Communications All
General Selected
Games None

Quick Quiet

Pause notifications for… 30 min

Apps — Work

Communications

Design Decisions

Always Chronological

Morning. Work. Evening. Sleep — shown in the order the day actually unfolds.

Categories, Not Lists

Communication channels are grouped by what the user is trying to allow. Supported apps can participate without repeated person-by-person setup.

Dial for Time Nudges

A round dial bumps any block boundary in 15-min increments — no re-entering setup required.

Status Bar Presence

The active block name lives in the status bar — replacing the Focus dot with something meaningful.

Tap any block in the mock

Drill into tier breakdowns and app settings — the same hierarchy a user navigates on device.

07 · One Person, Every Channel

The Relationship Stays Whole.
The Channels Participate.

Conduct keeps one access policy attached to the person. Supported communication channels can follow that policy where platform capabilities, APIs, identity resolution, and user permissions allow.

Participating Channels

Con
duct™
Work is active — supported channels reflect the current relationship policy

Smart Contact Lists

A person can carry a labeled access policy across the parts of the day. Contacts can expose that policy wherever the platform permits.

In-Card Access Control

Open any contact card and a "Conduct Access" row shows their tier across every block — editable directly from within the card, without opening Settings.

The Conduct API

Participating apps can request the current access decision through a Conduct integration. Exact control depends on each platform, its APIs, verified identity, and the user's permission.

“Choose access once. Let supported channels follow the relationship.”

One Person · Clear Access
08 · Temporary Override

Quick Quiet.
Then Back to Your Day.

Sometimes you need quiet now, without reconfiguring your life. Quick Quiet temporarily overrides the day for a chosen duration, then returns to the access policy already in place.

1

Accessible from Lock Screen, Control Center, and Conduct settings — wherever you are when you need quiet.

2

Five timer options from 15 minutes to indefinite. The "Until I End It" option is for the times you can't predict when you'll be ready.

3

When the timer ends, your normal block rules resume. No action required. The system just picks up where it left off.

Quick Quiet
Work block active

Pause for how long?

Messages
Will be held during quiet period
30:00
remaining
Quick Quiet is active
All notifications paused
Work block rules suspended
06 · Focus vs. Conduct

Focus Organizes Interruption Around Modes.
Conduct Organizes Access Around People and Time.

Apple Focus is a powerful mode-based interruption system. It supports people and app allow or silence lists, schedules, exceptions, filters, status sharing, cross-device behavior, and intelligent prioritization. Conduct explores a different primary question.

Focus: “Given what I’m doing, which people and apps may interrupt?”
Conduct: “Given this part of my day, how should this person reach me?”

Dimension
Apple Focus
Conduct™
Current Apple capabilities verified against Apple Support: People, apps, exceptions, and intelligent breakthrough Schedules, filters, and cross-device settings
09 · A Day That Manages Itself

A Day That Manages Itself.

One continuous access policy follows the day, so the right communication changes without another round of configuration.

Morning
3Calls
4Msg+Email
Work
5Calls
20Msg+Email
Evening
25Calls
13Msg+Email
Sleep
3Calls only
—Msg+Email

The day as it unfolds

6:45 am Morning ✓ Delivered

Jackie texts. Jackie has message access in Morning, so it comes through immediately. A colleague group chat waits until Work begins.

9:00 am Work begins ⏰ Queued delivered

Work block activates. The colleague group chat that was held since 6:45am delivers its queued notifications. You read them when you're ready — not when they arrived.

2:30 pm Work ✓ Rings through

Child's school calls mid-meeting. School has call access during Work, so it rings through while lower-access communication remains quiet.

4:50 pm Work ✕ Blocked

Unknown number calls. Not in any Work tier. Conduct silences it — no ring, no vibration, no badge. Goes straight to voicemail without interrupting your afternoon.

6:15 pm Evening ⏰ Queued delivered

Evening activates. The day's queued notifications arrive — the afternoon Slack threads, the newsletter, the group chat from this morning. All at once, on your terms.

10:30 pm Sleep ✕ All blocked

Sleep activates. Only three contacts can call. Everything else is completely silent until morning. The system didn't ask you to manage anything — it just did what you told it your life looked like.

"The system didn't ask the user to manage their notifications. It asked them to describe their life — and then managed the notifications for them."

10 · The Workshop Lens

Why is the user configuring the machinery?

Most communication systems expose their own structure: apps, modes, channels, permissions, exceptions, and rules. The person has to translate a human outcome into the system’s vocabulary.

Conduct reverses the brief. Describe the day. Name the people. Choose how they may reach you. The software handles the machinery underneath.

Workshop note 02 Let the person
describe the life. Make the system handle the rules.
11 · Put Thinking to Work

Conduct is a Workshop concept: a concrete demonstration of what changes when product design begins with a human outcome instead of the machinery a platform exposes.

MMWB applies that same lens to existing products and new software: preserve what works, expose less friction, and make the system carry more of the burden.

Previously: Consumer apps
Enterprise tools
Health & wellness
Fintech
B2B SaaS
Education
Creator economy
Marketplaces
Previously: Consumer apps
Enterprise tools
Health & wellness
Fintech
B2B SaaS
Education
Creator economy
Marketplaces

How we work

01

Start from the human.

Every brief starts with behavior, not requirements. We ask what the user actually experiences before we ask what the product should do.

02

Work outward.

The system is designed from the inside out — logic first, interface second, technology last. It keeps the experience coherent under pressure.

03

Ship something leagues ahead.

We don't optimize existing patterns. We find the version users didn't know was possible — then make it inevitable.

Start a conversation.

Tell us what you're building, where the experience is breaking down, or where the idea still feels fuzzy. We'll bring the same level of clarity, structure, and product thinking you just saw on this page.

Common starting points

← Back to the Workshop